Novantas Presentation

Driving Profitable Business Deposit Growth by Leveraging Analytics

Event: Source Media Small Business Banking
Location: Sheraton Chicago Hotel & Towers, Chicago, IL
Date: 19 Oct 2009
Time: 1:45 PM – 2:30 PM CDT
Speaker: Les Dinkin, Managing Director

Most banks understand much less about their small business deposit (and loan) opportunity in their footprint and their customers than their consumer franchise. This results is a myopic focus that misses the boat around key decisions: targeting priority markets and sub-segments, refining the sales execution model, determining the right number, type and allocating field sales resources for each market, setting branch and business banker sales goals and assessing performance. Learn how leading banks are leveraging analytics to make better strategic decisions to execute more effectively and immediately deliver more powerful results.