Novantas Presentation

Deposit Marketing Strategies in a Turbulent Environment

Event: Financial Services Marketing Symposium
Location: Disney’s Grand Floridian Resort & Spa, Lake Buena Vista, FL
Date: 20 Oct 2008
Time: 2:15 – 3:00 PM EST
Speaker: Sherief Meleis, Managing Director

In an era of declining spreads and slowing growth rates, marketing leadership is critical in the bedrock retail deposit business. This session will 1) show how leading institutions are tackling the deposit challenge through marketing, product/pricing and segmentation initiatives; and 2) discuss the role of marketing leaders in crafting winning deposit strategies. Examples from a major bank will be included, along with specific recommendations on how to improve performance in 2009.